The Story of Charmed

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Charmed Soak Co (formerly Charmed Bath & Body) began in 2019 as a small handmade bath brand, but over time it became something more personal.

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On my cloudiest days, I found calm in a good soak and a quiet moment to breathe.

 

Charmed Soak Co is rooted in that feeling.

 

Today, the brand is intentionally focused on mineral and botanical bath soaks, crafted in small batches and designed to bring softness back into everyday life. Each blend is made with thoughtfully selected ingredients, from mineral-rich salts to dried botanicals and gentle additions that feel grounding and restorative.

 

This brand is not about perfect routines or elaborate self-care schedules. It’s about creating small rituals that feel comforting, accessible, and truly yours.

 

Charmed Soak Co exists to offer a slower, softer approach to self-care, one that feels elevated without feeling overwhelming.

 

We have been honored to be featured on the Tamron Hall Show, Buzzfeed, Etsy, Good Housekeeping, and Yahoo Entertainment, but at its heart, this brand has always been about something simple:

 

A quiet moment.
A warm bath.
A return to yourself.

 

— Charmeas Edris
Founder, Charmed Soak Co